You can't beat promotion like real social proof! Ebook. 150+ SOCIAL MEDIA POST IDEAS Business. Nothing pleases a fan of a brand more than to see their images re-shared on one of the social feeds of their favourite brand. Doing so will likely encourage others to share their own content with you, especially if there's an opportunity for free promotion. Don’t just compose a post and call it done. Sometimes just asking fans to share a post - especially one that packs an emotional punch - is all it takes. If you're hiring and your fans might be some of the people who would be interested in applying, posting a job opening on social media can be a good way of finding the perfect candidate. Videos. Creative social media post ideas for all the major platforms. Listen to this article: #1: 12 Weeks Before Launch: Choose Your Social Platforms A few weeks before launch, choose which platforms you'll use to launch your brand. Let them know! Daycare centers can have fun dressing up and encourage a pajama day for students! There’s plenty of inspiration out there for social media post ideas.Here are 20 you can use for your own small business. Here are some ideas & tips for online games for Facebook or social media online contests to get more social media engagement or social media interaction. So, encourage fans to take photos of your products and highlight the best on your profiles. It’s easy to draw your audience in with an enlightening quote or fact from your business mentor, a personal hero, or…mom. Grab a portion of the text and share it - along with an image of the product - on your social feeds. Your Company's Blog Posts. Snippets of fun (somewhat useless, maybe?!) That means you’re leaving reach and engagement on the table if you aren’t sharing video content on your channels. Whether it’s finding the time to create content, or just figuring out what to post on social media on a day-to-day basis — it’s easy to let coming up with content ideas slow you down. Creative social media post ideas for all the major platforms. For the best change of targeted entries, choose a prize that your fans would particularly be interested in. Dec 1, 2020 - Getting people to follow you or interact with you on social media or online forums can be difficult. We can’t stress the importance of a content calendar enough! If you can create a post that inspires, one that jolts people out of their reality for just a moment, you could be onto a winner. If a hashtag doesn’t exist already, make up your own! Weekly hashtags and “days of the year” provide a chance for your business to produce for whimsical social media posts. Give fans a sneaky peek at the workings of your brand with a look "behind the curtain." Plan the series well, hooking people in from the start. Does your product have any potentially "alternative" uses? Even Pepto-Bismol got in on it. 0. Use national holidays as a way to celebrate with your fans (and promote your product or service). 50+ Social Media Post Ideas for Your Business Account. Pull a meaningful quote from a blog post To successfully manage social media for your business or blog, it’s essential to use a social media content calendar. With that in mind, marketers use this holiday as a peak time to build brand awareness and increase referrals. If you get stuck, refer to this list of social media post ideas to get yourself unstuck. Encourage conversation, and be a part of it, in the comments! Hence, why more and more people are looking for Facebook post ideas for business. One of the more intimate social media marketing ideas is to post behind-the-scenes photos and videos from your brand. Spice up quotes and make each stand out with design programs like Canva. Idea 1: Decorate Your Cover and Profile Photo. Big television events, big news conferences, live-streamed product launches, and the like, are the perfect opportunity for you to ask fans to "join in" and watch with you. I've talked about nostalgic posts previously in this blog post, but the Daddy of all of these is the #TBT hashtag. Say thanks to your customers. According to Hubspot, 50 percent of customers say they’re more likely to buy something through a business’s social media profile if they see user-generated content. 1. There's nothing like making someone say "aww" that is going to tempt them to hit the Share button, so whether it's cute humans or animals, experiment with how cuteness can work for your brand. Social Media Advertising: Should My Business Use Paid Social? Earlier on we covered the sharing of coupon codes, but if your brand has an irresistible promotion going on, then don't be afraid to shout about it on social media. Prevents many people from contacting you to ask the same questions. 1. We help you to combat this issue with this article, in which we look at 35 different post ideas for social media. Released a new product and want to show off all its features in one go? It shows existing fans that they are investing in something positive and inspirational, and it's social proof that shows potential fans that your brand is worth a look at. The celebrated day need not be a major occurrence such as Christmas, Thanksgiving or Easter. We personally enjoyed celebrating Canadian Tuxedo Day, National Donut Day, and Galentine’s Day this year, but those are just our priorities…. What better way to grow your following on one social platform, than to promote your presence there on another? Continuously creating NEW engaging content for Social Media and Instagram is the biggest challenge as a social media marketing professional. Hi there, and welcome to my website. Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips. Funny posts are some of the most popular on social media, and even if your brand is quite "serious", there's always room for a bit of humour. My business coaching and social media clients frequently tell me that they draw a blank when trying to come up with ideas for what to post on social media. No one wants to see that. Take all the effort out of the equation by providing a direct link to pin the article to Pinterest (especially if sharing on Facebook, for example). The classic “like and/or comment to win” is a tried and true way to increase engagement. Promote a sale – This should really go without saying. Social media provides endless possibilities for small businesses. For instance, #TGIF has over 35 million uses, and if your brand doesn’t have a substantial following and huge engagement on posts, you won’t ever rank for hashtags like these. Social media content calendar helps in supporting greater social media marketing plans. Whether its one of your staff interviewing another, or if you bring in a professional related to your field, interviews - either written or in video, are a great way of showing your brand as a destination for intelligent and engaging discussion. Things changing constantly can make it difficult to craft a cohesive social media marketing strategy for your business. Christmas Social Media Contest Ideas. Rather than simply asking a question with text, why not actually design a little visual puzzle for fans to solve? Business and Facebook Posts. What they often forget to show - and what fans would really appreciate - is ways that your company gives back to its community or other causes. If you are, here’s some advice to help you decide if you should bring on a social media manager internally or hire outside help. We talked about celebrating big holidays earlier on, but just as effective - often because so many of them are wacky or unusual - is using social media to celebrate little-known holidays. One of the easiest ways to improve any aspect of your business is to ask fans for feedback, so why not use social media to get the ball rolling? type posts are hugely popular on social media, so if your company has a little bit of heritage to share, don't keep it to yourself. So, if you're running a series or sitting on some exciting news, actually reminding people to come back and visit might just be what they need to have them head on back. Even if a fan isn't right for the position, they might often tag a friend in the comments (especially if you ask) to let them know. Encourage fans to interact by asking them to "Like if" they... whatever it might be! For example, you can pull a quote from your content and repurpose it into a share-friendly image via Canva. When you've got 365 days to fill and often multiple time-slots to fill, that's one tricky task. Use revolving content buckets —or the categories of content you publish—to keep your feed fresh. See how Doritos does this for a party night situation below. Learn how to use social media properly, and you can look forward to increased customer loyalty, a better reputation, and a valuable opportunity to shape your business strategy to suit customer needs. Dec 1, 2020 - Getting people to follow you or interact with you on social media or online forums can be difficult. Use it to re-visit a significant moment in the timeline of your company's history, and share it with fans. You can reach out to these shoppers by writing posts on gifting ideas and include your products in the list. “How do I get more social media engagement? But sometimes you can feel a little stuck when it comes to new ideas for posts and content on the various platforms. The ease of sharing on social media means that a coupon for one of your products can spread like wildfire if incentivises people enough to buy. 0. Here are some ideas & tips for online games for Facebook or social media online contests to get more social media engagement or social media interaction. However, it’s important to be active on social media—particularly on Facebook and Instagram. By 2020, digital videos will drive 82% of web traffic. Social Media; Tags . In a similar vein to the previous example, give fans a choice of options and ask them to "vote" by either liking or sharing. Use these tips and ideas above to improve your social media feeds in 2020! An idea to try: If some of your blog posts have interesting statistics, use them as the caption of your social media post and invite your followers to find out more in your blog post. Determine your demographic and use the social media channels that overlap with that audience. Click To Tweet. Not many people really want to read posts about insurance on social media, but by pairing it with something more popular or light-hearted, you make it something that people are much more likely to pay attention to. 15 Top Social Media Post Ideas : ), these dates can make for really humorous and engaging social media visuals and posts. International Women’s Day, Halloween and International No Diet Day can also generate some excitement among your targeted audience, and make great ideas for more inclusive Instagram posts for your business. They're high value and packed with information. People online are after instant gratification. Others, like holding a contest, will take preparation. If you’re stuck trying to plan out your social media content for the Thanksgiving season, we’ve got you covered! Just make sure you stay clear of banned hashtags. Thus, I decided to come up with a list of 100 ideas for posts that you can use for your social media. We've had inspiring and motivational posts. 1. Everyone is looking for little ways to make their lives easier, so if your product, or an industry tip can help make that so - even in an unconventional way - then let your fans know. Social media post ideas are one of those things that seem easy, but when you sit down to post it suddenly becomes very difficult and can feel overwhelming. Take an idea from your business or industry as a whole and - like 1-800 Flowers below - see what your fans think of it. A super simple one, this. The change of the seasons can offer up great inspiration for social media posts. Fill in the blanks draw engagement because they set up the reader with most of the answer - all they have to do is pop in their own thought at the end. The more you do this, the faster you reach your goals. Download Now . Everybody likes something for free, and depending what the offer is, can generate you a lot of engagement. If you’re an attorney, here are some top lawyer Instagram accounts that stand out from the rest. Shoppers continuously look for gift ideas for the holidays, and many of them turn to social media for ideas. This one's particularly useful for brands who consider themselves to be "boring" or "serous". Categories . Influencer marketing has risen sharply in popularity in the last few years. For instance, if you market to an older crowd, you probably don’t need to be on TikTok. If your brand or industry is going to hold or attend a special event - especially one that not all of your audience can get to - let them know that you'll be live-blogging/tweeting it, and encourage them to follow along for updates. Social media advertising drives tons of traffic to your social media profiles. Disclosure: Some links below may be affiliate links, which means I may receive a referral fee if you purchase, at no cost to you. Building a theme around a certain kind of post - and watermarking each time that you post it - is a quick and easy way for fans to identify it in their news feeds. Suggest a new take on something established. Customers relish feeling a sense of ownership and input into your business, so give them an opportunity to help. Check out how Right Guard encourages fans to snap selfies below. The uses of GIFs to express an emotion or reaction to something on social media has exploded in recent years, and plenty of free online tools make them really easy to create. Tips: Lend a helping hand to your audience members. Your Cover Photo should always primarily represent the values and personality of your brand, but if you want to get your audience in the season spirit you have to change it to reflect the holiday season. It’s a great time to start gearing up before the big holiday sales season starts in earnest. Social Media; Tags . Sharing industry news and events establishes you as a thought-leader. Once you publish a new blog post, you should share it with your social media followers. So, as long as your intentions are good and true, and the cause - whether charitable or not - is suitable, don't be afraid to ride the wave of popular trends before they die out, and the opportunity is missed. The leading inspirational social media networks during the Holidays are Facebook and Pinterest, and probably that is a reason why brands start producing content with might and main during the holiday season. People are using social media more than ever and it is important to make your posts standout, so you can effectively connect with your audience. If you want to use social media to promote your business, you need to carefully consider what types of posts are most likely to resonate with your audience.But you’re in luck! If so, please do get in touch to hire me to help you with for your social media marketing needs. Read these 120 social media content ideas to keep engagement high, and you won’t be left scratching your head when it’s time to post: Educational Content. Your latest blog post. Most Importantly…THIS is true social value. By 2020, digital videos will drive 82% of web traffic. While it may seem obvious to tell your customers about the latest news and happenings at your business, explore creative and funny ways to tell your story on social media. Showing that your brand reflects the ideals of your fans and has a compassionate side, is very endearing. Whether it's free samples ("Quick! The photo below, for instance, is a promo of a speaking event we attended. 52 Content Ideas For Businesses to Post on Social Media. Nothing helps to bring the "social" side of social media out more than showing the faces of the people behind your brand. So, instead of an image, why not experiment with the odd GIF? Here are some more tips to come up with creative social media content ideas on Instagram. Videos. 23. This helps to show your audience that behind your company is a group of people who are working hard to provide quality products and services, which helps you build stronger relationships with customers and leads. Social Media Trends for the Whole Week Monday: According to research conducted by Hootsuite, Monday is proven to be the best day to post if you are in the tech industry. 1. Content Ideas: Video marketing is one of the most talked about topics in social media right now and so we’d love to share a few strategies that you can use to create awesome video content. ), a free guide, or something else - particularly if it used to cost in the past - try it and see how your fans react. For instance, if you have a dental practice, follow the lead of these dentists rocking it on Instagram. I mentioned having fans joining you live for newsworthy events earlier on, but here's another way to use pop culture happenings to encourage engagement - simply ask your fans about it directly, especially if there's a tie-in with your brand. Great social media marketing begins with awesome social media post ideas. It's a quick, easy, and digestible snapshot for your fans. Think about how to connect with your audience, what will help them solve their problems, and how you can reach out to more people. Can't beat that kind of social proof of how awesome your brand's offering is! A gallery of images that depict a product launch, your staff's Christmas party, the development of a product, or whatever it might be, is a quick and easy way to add some depth to a single post on social media. Capture candid family moments at the company picnic. And I agree, without ideas what to post, it not only takes time to come up with a good post but it will also be a nuisance and no fun to keep your social media accounts active. In the example below, IKEA does a lovely job of inspiring its customers with a simple four-photo collage. See how Visa - a finance company, no less - manages to do just that, below. A little bit controversial, this one! I need some engaging social media posts ideas!” Hands down, the #1 question I’ve been asked in the 9 years I’ve worked with social media clients. Most brands now have one or several brand-related hashtags, so where the opportunity is right, don't forget to feature yours in social posts. We followed it up with live Instagram Stories and uploaded photos to our feed to cover the event. Ask the user In this post, we have listed some of the best social media post ideas for you to experiment with, in 2020. Give them tips they can use to up work performance or … There are lots of benefits to posting this type of content. We help you to combat this issue with this article, in which we look at 35 different post ideas for social media. That’s huge for reputation and customer relationship building. On social media, you can either share a snippet of a longer infographic (and ask users to click through to see it in full), or share a smaller, more compact design made for your feed. You will never run out of ideas, or content, since you can choose from thousands of ready made content just waiting for you to drop your logo on it and make it your own. Ready? Memes come and go all the time, but if you utilise one while the timing is still right, you could achieve some positive results. uses #thatmomentwhen below. You need to conform to best practices to get the most rewards for your efforts. Once you publish a new blog post, you should share it with your social media followers. For every blog post you write or video you shoot, you should consider additional ideas for promoting it on social media beyond its original format. Businesses have social media, but it can be to know how to utilize it and what to post. See how Pottery Barn amps up the excitement below. Gift Ideas. Ask fans a question to get them engaging with your content. If the majority of your posts aren't too in-your-face salesly, then there's a chance people will appreciate the heads-up. Everyone loves a challenge, or the chance to show that they are "in" with a cause,. If you’re having a sale, it should be on every social media channel you own. Let me know which of the 101 social media content ideas above was your favourite - comment below! Therefore you intend to become a rockstar brand with consistently growing revenue. But when you need some extra inspiration, here are 50 different social media post ideas to use when creating content you can share with your followers. It’s also a great way to add dimension and personality to your feeds. We have also included some great social media interactive posts for better engagement. You can demo your products all you like, but if you can encourage others to do it for you - particularly if there's something in it for them (like a photo on your feed! Read on for 21 ideas for social media in 2019. Just make sure you put a reasonable amount of money into your social platforms—enough that allows you to post at least three times per week for every social channel you maintain. Categories . You may find more traction with Facebook or Pinterest. ), then all the better. If some kind of critical error with your product or service is taking over, an announcement on social media (pinned to the top of your profile) can be a quick way of letting lots of people know that you are aware of the issue, and doing your best to solve it. 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